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OUR STORY
Advance Insight started as a solution to a growing need. While working at Advance Consulting, Douwe van Loenen saw firsthand how SMEs in Africa struggled with financial management, operations, and inventory tracking - often relying on spreadsheets or fragmented systems. Investors increasingly demanded transparency and real-time data, but good ERP solutions were out of reach for many.
Having implemented Odoo in previous roles, Douwe recognised its potential to bridge this gap. What began as a small initiative within Advance Consulting quickly proved to be in high demand. Within months, Advance Insight was established as an independent company in 2021, with its first projects in Kenya.
As demand grew, so did the company. A year later, Advance Insight opened its first office in Nairobi, strengthening its presence in East Africa. In 2023, we registered in Rwanda, marking another step in our expansion across the continent.
What started with three people rapidly grew into a specialised team of 16, delivering high-quality Odoo implementations across Africa.
Two Best Partner Africa awards later, Advance Insight is the leading Odoo Gold Partner in East Africa, known for its tailored, high-quality ERP solutions that drive business growth.
OUR TEAM
At Advance Insight, expertise is everything. Our team consists of highly skilled specialists with deep technical knowledge and a hands-on approach. Unlike larger firms that prioritise standardised implementations, we focus on custom-built solutions that address the unique needs of each client.
Every team member brings something exceptional to the table—whether in complex customisation, integrations, or high-level business consulting. We don’t believe in one-size-fits-all solutions. Instead, we build long-term relationships with clients, ensuring their systems evolve with their business.
Our commitment to quality over quantity has set us apart in the market. This approach is recognised by Odoo and our clients alike, making us the trusted partner for organisations that demand the best.
OUR DRIVE & FUTURE
Our mission is simple: helping African SMEs scale and professionalise through digital transformation. By improving efficiency, transparency, and data-driven decision-making, we empower businesses to grow sustainably and compete globally
Looking ahead, our goal is to remain a specialised, high-quality ERP partner, not a mass provider. We prioritise expertise, deep client relationships, and complex problem-solving over rapid expansion. With a growing footprint across Africa, we continue to push boundaries, including open-source solutions like Agrios, ensuring more SMEs have access to the technology they need to thrive.
OUR FOUNDER'S STORY
Advance Insight was born from a firsthand experience with the challenges of digital transformation in Africa's agricultural sector. Founder Douwe van Loenen’s journey began in Western Kenya, where he worked with a company supporting 30,000 smallholder farmers on credit. Managing 300,000 cash payments annually across a vast area presented enormous logistical challenges. Douwe recalls, “We looked at various systems and decided on Odoo. We digitised everything, from payments to logistics, and told the farmers: no more cash—only M-PESA, mobile money. Amazingly, we didn’t lose a single customer. Farmers adapted, even sharing phones to make payments.”
This transition saved the organisation between €100,000 and €200,000 in the first year by reducing product loss and ensuring payments were tracked digitally. The transformation opened Douwe’s eyes to the untapped potential of technology for streamlining operations.After this success, Douwe spent years consulting and raising capital for SMEs across Africa. Often, he encountered companies in need of IT solutions but unable to find reliable partners, with many still relying on Excel to run their operations. Reflecting on these experiences, he shares, “All of that came together, and over four years ago, we decided to start Advance Insight.”
Fast forward to today. Four years and two awards later, Advance Insight is an Odoo Gold Partner for businesses across Africa, offering tailored Odoo implementations that enable organisations to grow and thrive.The vision and firsthand knowledge that kickstarted this story, continue to drive the company’s mission: transforming challenges into opportunities with innovative digital solutions.
